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From a business perspective, the niche of social media is one of the most promising markets. Of course, this segment is densely occupied with dominant players, but the rapid development of technology is continually opening up new opportunities for the realization of new ideas.

The first social media site goes back to the 1970s, back when the University of Illinois has developed the PLATO System, which had such features as online forums, bulletin boards, instant messaging, and many other features.

• When creating social media, it is necessary to understand that having a mobile application is a prerequisite for a successful project. Also, when we talk about the costs, you should keep in mind that most of the time and cost are related to the backend (what happens in the shadows and makes the app/web project work).
• Build your social website to promote your ideas. Be loud - share your ideas, target the right people, and raise awareness. With NING's help, you will be able to effectively promote any network, be it a political, music, religious, arts, or any other type of online communities.

Fast forward to 2019, we have thousands of social media platforms to choose from (with key leaders like Facebook or Twitter). According to App Annie Report Social Media Network 2019 Statistics, the social media platform statistics 2019 show the following leaders in various countries:

When creating social media, it is necessary to understand that having a mobile application is a prerequisite for a successful project. Also, when we talk about the costs, you should keep in mind that most of the time and cost are related to the backend (what happens in the shadows and makes the app/web project work).

Social networks app development can be provided from scratch or as an add-on to the existing web version. At The APP Solutions, we can work with either option, since we have experience with coming into the development process at any project lifecycle stage.

Check out the infographic to find out how much does social media app development cost (basic functionality and one platform - Android or iOS):

How to Create a Social Media App

1. Connecting with existing social media networks

The fewer steps separate the user from the full-fledged interaction with an application, the better. They have already left their details in a ton of other social media apps; there is no need to force them to do it again. It is better to cut down the way to the new experience to one button “Connect with” or 'Login using' one of the existing apps.

2. Opportunities for self-expression

Every user wants to feel unique and to show the world how creative, extraordinary, and outside-the-box he is. Social media app should include some features that can help with this like customizing profile pictures, backgrounds, nicknames, etc.

3. Creating a network

Any social media makes sense for the user only if there are his friends or interesting people. Therefore, social media app developers should work through the perfect algorithm of friends graph and the system that lets to invite friends with one click.

4. Arranging the newsfeed

Nearly every social network requires news feeds. Content is the king, and rightly so. Users generate an enormous amount of data themselves: check-ins, statuses, video, audio, and photo uploads. Even more, they share someone else's content. It makes it possible to assert themselves and express their opinion (which is one of the benefits of social media - you can make yourself be heard.)

When we start to develop a social media app for Android and iOS, we take this into account and offer the arranging the news feed that best fits the specificity of the social media app.

[Newsfeed of All Square Portfolio app project by The App Solutions]

5. Interaction with other services

To give your customers a better user experience interacting with the platform, you have to create a system for integrating existing services into your network. This way, users don't have to choose among numerous services because they are already interconnected. Speaking of third-party services, we are referring to:

• Relationship networks

  Networks are used to build communication between people. There are several categories: personal networking (Facebook), professional networking (Linkedin), and dating services (Badoo or Tinder app).

• Media sharing networks

  This type of social media gives users the opportunity to exchange video and photo content. These include Flickr, Instagram, TikTok, YouTube, Vimeo, Vine, Snapchat. A distinctive feature is the scaling of content. For instance, some offer to publish short videos; others allow creating their own video channel.

• Online reviews

  These social media are a huge base of data that helps users to gather all the necessary information to make purchasing decisions. For example, Yelp and Urbanspoon are based on geolocation and the ability to leave comments and recommendations on local businesses.

• Discussion forums

  Communities, forums, Q&A-services are some of the first forms of social media. Modern representatives of this type include Quora, Reddit, and Digg. At the core mechanics of the interaction between users is the need for knowledge sharing.

• Social publishing platforms

  This type of social media service related to blogging and micro-blogging platforms where users create and publish text and media content. These include such popular platforms as Twitter, Medium, and Tumblr.

• Bookmarking sites

  StumbleUpon, Pinterest, Flipboard are services where the user collects the content in the personal library, which can be followed by other members of the community. Typically, these social media study interests to offer more relevant content.

• Interest-based networks

  The most attractive opportunity that provides social networks is to find like-minded people with similar interests. For example, Last.FM is a network for music lovers, Goodreads is for lovers of literature.

  It should also be considered the option of integrating your service in all existing networks so that publications of users in your social media app could be cross-posted to other social networks. It will bring a user`s friends to your social network.

6. Private communication

No matter how thrilling is the experience of public user interaction, there are always things that need to be discussed privately. Social networking apps should contain built-in services for secure private communication. This way, your users will not go to third-party resources and will spend more time on your application. Read our article to know why data privacy matters.

So you have an app idea, you have an understanding of the essentials of the app. What’s next? How to make a social media app? We proceed to the direct creation of applications.

The APP Solutions is a social media app development company that sticks to native app development. It allows us to get a higher performance of the new social app on Android and iOS, ensures a better UI/UX, and gives full access to the built-in services of the mobile device.

Secondly, when working on such a large-scale project, our social media app developers offer to start with the MVP or minimum viable product. MVP is a product with a minimum core set of functionality that quickly lets to send the product to the market to test the idea. This approach helps to announce the product rapidly, while dramatically saving time and money. Once validation is finished, we start to finalize the product: add features, and design, improve UI/UX. After this, the application is available in the market for another cycle of validation and testing.

MVP Scheme Stages of Development

Five Steps of Social Media Application Development

At the APP Solutions, our professional team we have adopted a workflow that makes the most sense from the technological and business points of view and we follow these critical phases in creating a successful social media app.

Step 1. Creating a strategy for your social media

At this stage, we thoroughly study the idea and the competitive field, analyze the requirements, draw up a portrait of the target audience, and establish the key performance indicators that are to be achieved. All this helps to find a unique niche while developing a social media app for mobile.

Step 2. Design the social network App's workflow

The design itself consists of several steps:

• Sketching

  Very quick basic outlines of future applications. They help assess the future logic of the project, the number of screens, and the interaction between them.

• Wireframing

  It is one of the most important steps of a design process as it helps the development team to visualize the skeletal structure of social media applications. It gives a structured view of the app and the experience that will get the end-user.

• Prototyping

  A created prototype is a working model of a future application. It provides both for the customer and for developers a better understanding of the product. It is much easier to edit an idea and bring changes to it before the coding process is started.

• Design App Skins

  At this stage, we convert wireframes in the social app design. We are carefully studying existing solutions, watching the latest trends, and elaborating UI/UX to provide the best of possible solutions.

Step 3. Development & Quality Assurance for iOS and Android

The development and design processes usually run together in the life cycle of a social media mobile app. When the prototyping of the app is done, we build its back-end by setting up servers, databases, APIs, and working out perfect storage solutions.

We deliver a product that meets all technical requirements, user guidelines, and platform standards. Our iOS and Android engineers recommend our clients the native social media app development to get better performance of the application.

(You can calculate the development cost online using our cost calculator.)

At every stage of development, we provide manual and automatic testing of every part of the program and their correct interaction in the program. (By the way, testing is not simply done to make sure the developers didn't write any errors into the code, but to test the UX of the project.)

Related reading:

Step 4. Publishing & Marketing the App

Our professional team also ensures the process of publishing, creates all promotional materials including screens, video guides, and an effective description of the application. All this helps social apps for businesses to stand out at the Apple Store and Google Play Market.

Also, about marketing. When you come up with an idea for a mobile app or a web project, remember that the development costs are only a part of the project cost. You should also take into account basic marketing needs and costs. What way to choose in promoting your own app is up to you, but don't just start thinking about it AFTER your app is in the app store. Don't forget to track quantitative metrics for the application, which is essential for your success in the social media market.

Step 5. Maintenance & Support

After the project is released to the application markets, we ensure our clients with all types of support and updates implementation.

Download free eBook on social media app development with features breakdown and detailed estimates

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Quantitative Metrics for Social Media Application

For business analysis of social media mobile app, we highly recommend sticking to the metrics that grant tracking engagement and help to make actionable solutions.

We can divide them into five groups: financial, user, acquisition, sales, and marketing. Depending on the type and purpose of the application, there is always a unique number of instruments. But here are some essential ones:

Acquisition: CPI & CAC

Cost Per Install (CPI) is calculated by tracking installs of users that came from advertising. It is counted by dividing advertising costs by the number of application installs.

Customer Acquisition Cost (CAC) is a sum of the total amount of all marketing efforts that are needed to attract a client. It is one of the determining factors that show if the company has a viable business model. This indicator of business scaling possibilities.

User activation

Active users in comparison to downloads. Activation actions/parameters are customized for each app.

User Retention and Churn rate

User retention is measured as a proportion of users who returned to the app based on the date of their first visit. If the new update is released, it is crucial to check if retention has changed, because it helps to find out what is working and what is not in the new version.

The churn rate shows the number of customers who have stopped using the social media mobile app. The less it shows, the better.

User engagement

User engagement is a number of target actions that are taken in the app. Among them are Session Length and Interval.

The first one shows the time between the user who entered the application and left it, the second demonstrates the time between two sessions.

Traction

It is quantitative evidence of the market demand for the product. In other words, it shows patterns of the month to month growth of users.

Burn rate

The amount of money the mobile app is consuming (burning) each month like server costs, marketing, staff, etc. It shows a number of the necessary resources at the disposal that is required to plan further growth and fundraising.

How to Make a Social Media App

Social media app development is no easy task. But we do believe that good ideas, our experience, and the strong professional team of social media makers are enough to create a successful project that would reach your business goals and bring truly loyal users. This is the answer to the question: 'How to create a social media app?'.

Calculate your social media app's cost

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What our clients say

If your partner is actively having an affair — or even thinking about starting to stray — you might be able to tell by the changes in their online habits. While you can't put the blame on the likes of Instagram or Facebook, there is a link between social media and infidelity. And that's because, in many ways, 'social media has made cheating more accessible,' Theresa Herring, LMFT, a Chicago-area couples therapist, tells Bustle. 'What starts off as a harmless communication can spiral into a full-on emotional and/or physical affair.'

It has a lot to do with the easy access to other people, and the attention they can provide. 'People use social media to cheat when they are unhappy with their lives and/or their relationships,' Herring says. 'It usually [starts when] a [...] person is giving them the validation that they've been seeking. They rediscover a lost part of themselves, feel like someone appreciates them for who they are, and it's off to the races.'

That doesn't mean, however, that all is lost, that social media is evil, or that you need to monitor your partner's every move online. (That's not healthy for you or for them.) It also doesn't necessarily mean your partner is more likely to cheat, just because they're active on social media. But small changes can be one of the first sign's somethings up.

These are things to be conscious of, especially if you're feeling disconnected from your partner, or have reason to suspect them of cheating. 'If you can recognize the signs early, you can more quickly strengthen the relationship to avoid or heal from an affair,' Herring says. Here are a few social media habits experts say might mean your partner is starting to stray, as well as what to do about it.

When you're in a relationship, you tend to meet each other's friends — or at the very least hear stories about them. So if your partner's name is constantly popping up in threads with people you've never heard about, take note.

'Why is your significant other engaging a random person you've never heard of that they don't know from work or their friend group?' This can be cause for concern, David Bennett, a certified counselor and relationship expert at The Popular Man, tells Bustle. If they've never mentioned the person before, and yet it seems like they know each other well, there may be a reason why they're being a bit secretive.

In situations like this one, it's always a good idea to have a heart-to-heart and let your partner know how you're feeling, whether that's concerned, confused, etc. If they aren't thinking of cheating, they'll have a reasonable explanation. And they may even realize it's time to introduce you to their new friends.

It isn't a big deal if your partner likes someone else's posts, or if they have a running commentary with a friend or an ex. But if it seems a bit flirty, and it's making you uncomfortable, do speak up.

'Usually you will see a pattern of a particular [person] liking your [partner's] photos or commenting on any status updates,' Jennifer Seiter, a relationship expert, tells Bustle. 'If you see something like this it is best to talk to your partner immediately and approach [them] in a calm, non-threatening manner to lessen the likelihood of cheating before it starts.'

You can brush it off or hope it doesn't mean anything, but when it comes to affairs, it can help to address red flags early on. 'The mistake I see [people] make is ignoring these signs,' Seiter says, 'and by the time they say something, it's too late because their [partner] is already invested in that other [person].'

Not all couples share their lives online. But if you used to post cute couple-y photos, and now your partner seems to be leaving you out, that could be a sign something's up.

'If you partner never includes you in photos or stops including you, this is a big sign they want to be seen as being single,' Isabel James, a relationship coach and founder of Elite Dating Managers, tells Bustle. They might be crafting an online life that looks much different from what's going on in reality, possibly so they can talk to people more freely.

In this situation, you can ask your partner why they're keeping your relationship private. They might have a legit reason. But if they can't answer the question, or if they try to change the subject, it could mean that something's up.

It's totally OK if your partner wants to talk to their ex, or follow them on social media. But take note if they're constantly chatting with them, posting inside jokes on their photos, or liking every. single. pic.

As relationship therapist Rhonda Milrad, LCSW, founder of RelationUp, tells Bustle, flirtatious or ongoing comments to an ex may be a sign they are having poor boundaries, or that something else is going on.

Again, open communication will be key. Not only will it prevent you from lying awake at night wondering what's going on, but it will give your partner a chance to discuss why they might be feeling the need to get attention elsewhere. And from there, you can find ways to become close again.

It's not only about what your partner does on social media, but also how they act in real life, too. For example, 'if you've noticed a sharp increase in your partner's phone usage, that's definitely a red flag,' Herring says. It might mean they're chatting on a dating site, or messaging someone they don't want you to know about, especially if they're being secretive about it.

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If you've noticed that it keeps happening, and you have a knot in your stomach as a result, speak up.'Mention to your partner that you noticed they put their phone down or closed browsers quickly,' Herring says. 'Come from a place of curiosity rather than blame. And then maybe springboard it into a conversation about your hopes and dreams for the relationship and it's future. You want your partner to see a future with you, not the other person that they've been chatting with online.'

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Sharing what you want will also help you gauge your partner's commitment level. If they aren't cheating, they'll want to talk about these things, too. And will be just as excited about the future as you.

If your partner has a separate Instagram account — one where they never post about you — or another Facebook page that they use primarily for talking to friends you've never met, that's a red flag.

As Lavelle says, 'When social media accounts change or the postings start to change, it can be a big clue that your significant other could be cheating.'

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While there are plenty of other explanations for a second account, or a joke posted on a ex's wall, if you have that gut feeling that something's going on, do bring it to your partner's attention.

You don't have to go looking for these problems, or be hyper vigilant for signs of change, but you can follow up if something seems out of the ordinary. By having a conversation about your relationship, you may be able to nip cheating in the bud before it happens. Or, at the very least, get to the bottom of why they're being unfaithful, so you can start to mend your relationship — or move on.

Experts:

Theresa Herring, LMFT, Chicago-area couples therapist

David Bennett, certified counselor and relationship expert at The Popular Man

Lee Wilson, breakup coach

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Jennifer Seiter, relationship expert

Justin Lavelle, relationship expert and chief communications officer at Been Verified

Isabel James, relationship coach and founder of Elite Dating Managers